The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Experiential Radio & Audio
Donate Siren
Agency: VML / Mexico City
Client: The Mexican Red Cross Category: Experiential Radio & Audio
Hello Christmas
Agency: The Monkeys, part of Accenture Song / Sydney + OMD Create Media Placement: OMD & OMD Create / Sydney + Herd MSL Production: OMD Create, Fullstop AI, Exit / Sydney
Client: Telstra Category: Experiential Radio & Audio
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola Category: Experiential Radio & Audio
Megh Santoor
Agency: Ogilvy India / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Experiential Radio & Audio
Award:
2024 Radio & Audio-First Silver Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA004S
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML / Mexico City
Client:
The Mexican Red Cross
Title:
Donate Siren
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA021M
Award:
2024 Radio & Audio-First Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + OMD Create Media Placement: OMD & OMD Create / Sydney + Herd MSL Production: OMD Create, Fullstop AI, Exit / Sydney
Client:
Telstra
Title:
Hello Christmas
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA022M
Award:
2024 Radio & Audio-First Merit Award
Agency:
VML / New York + VML / Dubai
Client:
Coca-Cola
Title:
I See Coke
Category:
Experiential Radio & Audio
Annual ID:
OS24_RA023M